Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - 2013
(CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by … activating social identification processes. Employees identify with the organization based in part on the extent to which CSR is … identify with the organization to the extent that they perceive management to support CSR. Looking externally, employees can …