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United States
Relationship marketing
26,223
Beziehungsmarketing
25,549
Social Web
20,611
Social web
20,580
Consumer behaviour
13,344
Konsumentenverhalten
13,304
Kommunikation
12,814
Communication
11,469
Soziale Beziehungen
8,667
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8,388
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6,476
Customer satisfaction
5,775
Theorie
5,762
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5,720
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5,599
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4,175
Dienstleistungsqualität
4,162
Soziales Netzwerk
4,029
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3,882
Deutschland
3,881
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3,879
Social network
3,806
Germany
3,693
Electronic Commerce
3,449
E-commerce
3,323
Marketingmanagement
2,812
Marketing management
2,792
Viral marketing
2,722
Virales Marketing
2,721
USA
2,662
Brand image
2,598
Markenimage
2,598
Online-Handel
2,561
Online retailing
2,553
Vertrauen
2,514
Confidence
2,484
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2,425
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2,424
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Smith, Alan D.
15
Zenou, Yves
13
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11
Fratzscher, Marcel
11
Kuchler, Theresa
11
Patacchini, Eleonora
11
Stroebel, Johannes
11
Gentzkow, Matthew Aaron
9
Kumar, V.
9
Bailey, Michael
8
Michaels, Guy
8
Rauch, Ferdinand
8
Allcott, Hunt
7
Cao, Ruiqing
7
Ehrmann, Michael
7
Johnson, Michael D.
7
Kalil, Ariel
7
Ross, Stephen L.
7
Walsh, Gianfranco
7
Brodie, Roderick J.
6
Duflo, Esther
6
Fletcher, Jason
6
Glaeser, Edward L.
6
Hollebeek, Linda D.
6
Jang, Soocheong
6
Lind, Jo Thori
6
Rasul, Imran
6
Redding, Stephen
6
Stinebrickner, Ralph
6
Stinebrickner, Todd R.
6
Braghieri, Luca
5
Conduit, Jodie
5
Fairlie, Robert W.
5
Gorodnichenko, Yuriy
5
Han, Heesup
5
Neuenkirch, Matthias
5
Ruyter, Ko de
5
Bandiera, Oriana
4
Beatty, Sharon E.
4
Bianchi, Francesco
4
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National Bureau of Economic Research
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European Central Bank
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1
A. C. Nielsen Company <Northbrook, Ill.>
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American Marketing Association
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Annenberg School for Communication <Philadelphia, Pa.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Australian National University
1
Bureau of Business Research, University of Colorado unter a Small Business Administration Grant awarded to the University of Denver
1
Business Information Centre <Toronto>
1
Center for the Study of Living Standards (CSLS)
1
Chartered Institute of Marketing
1
Communications technology and social policy. understanding the new 'cultural revolution'
1
Confederation of Britisch Industry
1
Conference Board
1
Conference Board of Canada
1
David Rockefeller Center for Latin American Studies
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droemer Verlag
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
1
Forschungsinstitut zur Zukunft der Arbeit
1
France St-Hilaire, Vice-President , Research
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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1
Harvard Institute of Economic Research
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Institut für Weltwirtschaft
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1
International Economic Association
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London School of Economics and Political Science
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1
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1
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Working paper / National Bureau of Economic Research, Inc.
78
Academy of Management journal : AMJ
28
International journal of hospitality management
25
Journal of business research : JBR
22
Discussion paper / Centre for Economic Policy Research
21
Discussion paper series / IZA
21
Journal of advertising research
21
The journal of services marketing
20
Journal of retailing and consumer services
18
NBER working paper series
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Harvard business review : HBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of travel and tourism marketing
14
Journal of business ethics : JOBE
13
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
CESifo working papers
11
Journal of service research : JSR
11
Harvard-Business-Manager : das Wissen der Besten
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Psychology & marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
The journal of business & industrial marketing
10
The review of economics and statistics
10
The review of financial studies
10
Information systems research : ISR
9
International journal of internet marketing and advertising : IJIMA
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of marketing management : MM
9
SpringerLink / Bücher
9
The journal of personal selling & sales management : JPSSM
9
Business horizons
8
Handbook of social media management : value chain and business models in changing media markets
8
Journal of labor economics
8
Journal of marketing theory and practice
8
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
8
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ECONIS (ZBW)
2,523
USB Cologne (EcoSocSci)
18
RePEc
13
EconStor
3
Showing
1
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10
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2,557
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date (oldest first)
1
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
2
The management of
communication
and interpersonal relationships in the M&A context
Kusstatscher, Verena
- In:
International business in an enlarging Europe
,
(pp. 115-134)
.
2005
Persistent link: https://www.econbiz.de/10002765343
Saved in:
3
Communicating resource scarcity
Donnelly, Grant E.
;
Wilson, Anne V.
;
Whillans, Ashley V.
; …
-
2019
Persistent link: https://www.econbiz.de/10012052674
Saved in:
4
Commentary: much ado about something else : Donald Trump, the US stock market, and the public interest ethics of social media
communication
Gori, Leonella
;
Sacco, Pier Luigi
;
Teti, Emanuele
; …
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 452-483
Persistent link: https://www.econbiz.de/10014635520
Saved in:
5
Information technology standards development in virtual communities : an empirical study
Choi, Beom-Jin
-
2004
Persistent link: https://www.econbiz.de/10003777963
Saved in:
6
Ethics of global Internet, community and fame addiction
Choi, Chong-ju
;
Berger, Ron
- In:
Journal of business ethics : JOBE
85
(
2009
)
2
,
pp. 193-200
Persistent link: https://www.econbiz.de/10003835954
Saved in:
7
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10009559371
Saved in:
8
Online usage motive and information disclosure for preteen children
Lwin, May O.
;
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10009689302
Saved in:
9
Measuring social connectedness
Bailey, Michael
;
Cao, Ruiqing
;
Kuchler, Theresa
; …
-
2017
Persistent link: https://www.econbiz.de/10011715494
Saved in:
10
The economic effects of social networks : evidence from the housing market
Bailey, Michael
;
Cao, Ruiqing
;
Kuchler, Theresa
; …
- In:
Journal of political economy
126
(
2018
)
6
,
pp. 2224-2276
Persistent link: https://www.econbiz.de/10012064928
Saved in:
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