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~subject:"United States"
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United States
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Brand management
17,731
Markenführung
17,318
Werbung
13,887
Online-Marketing
13,231
Internet marketing
13,115
Theorie
11,766
Theory
11,557
Advertising
11,360
Brand image
11,224
Markenimage
11,112
Relationship marketing
10,610
Beziehungsmarketing
10,568
Markenartikel
9,285
Social Web
9,083
Social web
9,074
Brand
8,246
Werbewirkung
8,028
Advertising effects
7,801
USA
6,996
Deutschland
6,993
Online-Handel
6,438
Online retailing
6,424
Customer satisfaction
6,135
Germany
5,967
Kundenzufriedenheit
5,953
Electronic Commerce
5,122
Marketingmanagement
5,005
Marketing management
4,964
E-commerce
4,857
Einzelhandel
4,711
Service quality
4,642
Retail trade
4,622
Dienstleistungsqualität
4,588
Marketing
4,346
Experiment
3,797
Viral marketing
3,663
Virales Marketing
3,661
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Undetermined
1,152
Free
691
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Article
4,731
Book / Working Paper
1,831
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19
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Article in journal
4,241
Aufsatz in Zeitschrift
4,241
Graue Literatur
997
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997
Arbeitspapier
831
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831
Aufsatz im Buch
475
Book section
475
Hochschulschrift
194
Thesis
166
Collection of articles of several authors
95
Sammelwerk
95
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91
Fallstudie
91
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58
Sammlung
58
Aufsatzsammlung
47
Lehrbuch
45
Textbook
44
Reprint
32
Guidebook
27
Ratgeber
27
Conference paper
23
Konferenzbeitrag
23
Bibliografie enthalten
20
Bibliography included
20
Systematic review
19
Übersichtsarbeit
19
Konferenzschrift
16
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14
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14
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14
Government document
14
Bibliografie
10
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9
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9
No longer published / No longer aquired
7
Statistik
6
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5
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English
6,435
German
130
French
16
Undetermined
6
Spanish
1
Swedish
1
Author
All
Kaiser, Harry M.
40
Lusk, Jayson L.
20
Stavins, Joanna
16
Tucker, Catherine
16
Jang, Soocheong
15
Einav, Liran
14
Mueller, Barbara
14
Richards, Timothy J.
14
Bronnenberg, Bart J.
13
Goldfarb, Avi
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Allcott, Hunt
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dong, Diansheng
11
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Waldfogel, Joel
11
Yoon, Sukki
11
Cawley, John H.
10
Chintagunta, Pradeep K.
10
Diehl, Sandra
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Berndt, Ernst R.
9
Burton, Scot
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Hurst, Erik
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
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National Bureau of Economic Research
82
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
IGI Global
5
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
OECD
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Crispin Porter + Bogusky <Miami, Fla.>
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
288
Journal of consumer research : JCR ; an interdisciplinary bimonthly
159
Journal of advertising research
97
Journal of business research : JBR
85
NBER working paper series
83
Psychology & marketing
81
Journal of retailing and consumer services
74
Journal of advertising : official publication of the American Academy of Advertising
71
International journal of hospitality management
62
American journal of agricultural economics
56
Journal of fashion marketing and management
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of consumer affairs : official publication of the American Council on Consumer Interests
45
The journal of consumer marketing
45
Journal of marketing theory and practice
43
The American economic review
43
International journal of advertising : the quarterly review of marketing communications
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
The journal of brand management : an international journal
40
International journal of consumer studies
38
Journal of international consumer marketing
37
Journal of marketing
36
American economic journal : a journal of the American Economic Association
34
Journal of consumer behaviour : an international research review
34
International journal of sport management and marketing : IJSMM
33
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of sport management : the official journal of the North American Society of Sport Management
30
Journal of travel and tourism marketing
28
The journal of product & brand management
28
Applied economics
27
European journal of marketing : EJM
26
Journal of promotion management : JPM
26
The review of economics and statistics
26
Journal of business ethics : JOBE
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Journal of the Academy of Marketing Science
25
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
24
Services marketing quarterly
24
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Source
All
ECONIS (ZBW)
6,532
USB Cologne (EcoSocSci)
40
RePEc
6
Other ZBW resources
2
USB Cologne (business full texts)
1
Showing
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1
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
3
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
5
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
6
Me, myself, and Ikea : qualifying generic self-referencing effects in
brand
judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
7
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Saved in:
8
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
9
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
10
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
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