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United States
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
Advertising effects
31
Werbewirkung
31
Brand image
20
China
20
Markenimage
20
Brand management
19
Markenführung
19
International marketing
18
Entrepreneurship
16
Entrepreneurship approach
16
Internationales Marketing
16
Theorie
16
Theory
16
Marketing management
12
Marketingmanagement
12
Brand
11
Internet marketing
11
Markenartikel
11
Online-Marketing
11
Business start-up
10
Corporate social responsibility
10
Unternehmensgründung
10
Corporate Social Responsibility
9
South Korea
9
Multinationales Unternehmen
7
Standardisierung
7
Standardization
7
Südkorea
7
Transnational corporation
7
Beziehungsmarketing
6
Comparison
6
EU countries
6
EU-Staaten
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Personality psychology
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English
32
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Taylor, Charles Raymond
12
Taylor, Charles Robert
9
Kwak, Hyokjin
5
Taylor, Charles R.
5
Okazaki, Shintaro
4
Choi, Yung Kyun
3
Forman, Howard
2
Mueller, Barbara
2
Puzakova, Marina
2
Yoon, Sukki
2
Zinkhan, George M.
2
Zou, Shaoming
2
Adusumilli, Naveen C.
1
Andras, Trina Larsen
1
Baek, Tae Hyun
1
Becker-Olsen, Karen L.
1
Bellan, Monique
1
Bennett, Aronté M.
1
Capella, Michael L.
1
Cavusgil, S. Tamer
1
Duffy, Patricia A.
1
Fang, Eric
1
Franke, George R.
1
He, Liangxing
1
Henisz, Witold J.
1
Hill, Ronald Paul
1
Kim, Jungkeun
1
King, Alan J.
1
Kozup, John
1
Kozup, John C.
1
Lacewell, Ronald D.
1
Lee, Christopher
1
Liechty, John C.
1
Rister, M. Edward
1
Rocereto, Joseph F.
1
Rossi, Clifford V.
1
Smith, H. Arlen
1
Song, Zhenggang
1
Tronstad, Russell
1
Walsh, Michael G.
1
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Conference Board report
3
Journal of advertising : official publication of the American Academy of Advertising
3
American journal of agricultural economics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international marketing
2
AFPC policy research report
1
Breaking new ground in theory and practice
1
Chinese management studies : CMS
1
Cross-cultural buyer behavior
1
Economics research international
1
Handbook of research in international marketing
1
International journal of internet marketing and advertising : IJIMA
1
International marketing ; Vol. 2
1
Journal of agricultural & food industrial organization
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Northeastern journal of agriculture and resource economics : NJARE
1
Principles and context
1
Report / the Conference Board / the Conference Board
1
Reviving traditions in research on international market entry
1
The journal of business & industrial marketing
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ECONIS (ZBW)
32
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1
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond
;
Capella, Michael L.
;
Kozup, John C.
- In:
Cross-cultural buyer behavior
,
(pp. 9-30)
.
2007
Persistent link: https://www.econbiz.de/10003478095
Saved in:
2
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
3
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
4
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
5
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
6
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
7
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
Saved in:
8
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
9
MNC control over foreign market ventures: do host governments still play a major role?
Zou, Shaoming
;
Taylor, Charles Raymond
;
Fang, Eric
- In:
Reviving traditions in research on international market …
,
(pp. 35-47)
.
2003
Persistent link: https://www.econbiz.de/10002566098
Saved in:
10
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond
;
Walsh, Michael G.
;
Lee, Christopher
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
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