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Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007
Persistent link: https://www.econbiz.de/10003478095
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Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
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Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond; Franke, George R. - In: Breaking new ground in theory and practice, (pp. 375-394). 2011
Persistent link: https://www.econbiz.de/10009380999
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A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
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A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
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How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles Raymond - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
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How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun; Taylor, Charles Raymond - In: Journal of business research : JBR 67 (2014) 10, pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond; Okazaki, Shintaro - 2008
Persistent link: https://www.econbiz.de/10003656203
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MNC control over foreign market ventures: do host governments still play a major role?
Zou, Shaoming; Taylor, Charles Raymond; Fang, Eric - In: Reviving traditions in research on international market …, (pp. 35-47). 2003
Persistent link: https://www.econbiz.de/10002566098
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The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond; Walsh, Michael G.; Lee, Christopher - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 101-122
Persistent link: https://www.econbiz.de/10001769385