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Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi; Gauri, Dinesh Kumar; Ma, Yu - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu; Ailawadi, Kusum L.; Gauri, Dinesh K.; Grewal, Dhruv - In: Journal of marketing 75 (2011) 2, pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59
Persistent link: https://www.econbiz.de/10008992313
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Soda versus cereal and sugar versus fat : drivers of healthful food intake and the impact of diabetes diagnosis
Ma, Yu; Ailawadi, Kusum L.; Grewal, Dhruv - In: Journal of marketing 77 (2013) 3, pp. 101-120
Persistent link: https://www.econbiz.de/10009747817
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Quantifying the competitive impact of a new entrant
Geisel, Martin S. - In: Journal of business research : JBR 26 (1993) 3, pp. 264-277
Persistent link: https://www.econbiz.de/10001138501
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An empirical analysis of sales-force compensation plans
Coughlan, Anne T. - In: The journal of business : B 65 (1992) 1, pp. 93-121
Persistent link: https://www.econbiz.de/10001121937
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Private labels and the channel relationship : a cross-category analysis
Narasimhan, Chakravarthi - In: The journal of business : B 71 (1998) 4, pp. 573-611
Persistent link: https://www.econbiz.de/10001251943