Quantifying the competitive impact of a new entrant
Year of publication: |
1993
|
---|---|
Authors: | Geisel, Martin S. |
Other Persons: | Narasimhan, Chakravarthi (contributor) ; Sen, Subrata K. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 26.1993, 3, p. 264-277
|
Subject: | Einzelhandel | Retail trade | Wettbewerb | Competition | Markteintritt | Market entry | Theorie | Theory | USA | United States |
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