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Vicarious Learning in New Prod...
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United States
Beziehungsmarketing
16
Consumer behaviour
16
Konsumentenverhalten
16
Relationship marketing
16
USA
16
B-to-B-Marketing
15
Business-to-business marketing
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12
Lieferantenmanagement
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Marketing
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Marketingmanagement
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Supplier relationship management
12
Market research
10
Marktforschung
10
Firm performance
9
Theorie
9
Theory
9
Unternehmenserfolg
9
Advertising
8
Competition
8
Competitive strategy
8
Werbung
8
Automotive industry
7
Business network
7
Kfz-Industrie
7
Marketingtheorie
7
New product development
7
Product liability
7
Produktentwicklung
7
Produkthaftung
7
Social Web
7
Social web
7
Unternehmensnetzwerk
7
Wettbewerb
7
Wettbewerbsstrategie
7
Brand management
6
Cluster analysis
6
Customer satisfaction
6
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English
16
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Grewal, Rajdeep
8
Srinivasan, Raji
7
Lilien, Gary L.
3
Singh, Khimendra
3
Sridhar, Shrihari
2
Umashankar, Nita
2
Chakravarty, Anindita
1
Chandrashekaran, Murali
1
Chatterjee, Sharmila C.
1
Citrin, Alka V.
1
Cooper, Arnold C.
1
DeSarbo, Wayne
1
Ding, Min
1
Giannetti, Verdiana
1
Gill, Manpreet
1
Haunschild, Pamela
1
Hindman, Dustin
1
Holzinger, Ingo W.
1
Kim, Ji-Yub
1
Liechty, John
1
Miner, Anne S.
1
Parker, Jeffrey R.
1
Pingitore, Gina M.
1
Rangaswamy, Arvind
1
Sabnis, Gaurav
1
Seldin, Daniel
1
Venkataraman, Sriram
1
Woo, Carolyn Y.
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Journal of marketing
3
Handbook of research on customer equity in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Kenan Institute of Private Enterprise Research Paper
1
Learning by populations of organizations
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
Strategic management journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Fruits of failure : organizational failure and population-level learning
Miner, Anne S.
;
Kim, Ji-Yub
;
Holzinger, Ingo W.
; …
-
2008
Persistent link: https://www.econbiz.de/10003798252
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2
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
3
Performance determinants for male and female entrepreneurs
Srinivasan, Raji
;
Woo, Carolyn Y.
;
Cooper, Arnold C.
-
1994
Persistent link: https://www.econbiz.de/10000890716
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4
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
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5
Developing customer service innovations for service employees : the effects of NSD characteristics on internal innovation magnitude
Umashankar, Nita
;
Srinivasan, Raji
;
Hindman, Dustin
- In:
Journal of service research : JSR
14
(
2011
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009266745
Saved in:
6
Cross-buying after product failure recovery? : depends on how you feel about it
Umashankar, Nita
;
Srinivasan, Raji
;
Parker, Jeffrey R.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011450442
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7
The total product design concept and an application to the auto market
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
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8
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
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9
Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Ding, Min
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10003793508
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10
Hybrid strategic groups
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
29
(
2008
)
3
,
pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
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