The total product design concept and an application to the auto market
Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy, Gina M. Pingitore and Daniel Seldin
| Year of publication: |
2012
|
|---|---|
| Authors: | Srinivasan, Raji ; Lilien, Gary L. ; Rangaswamy, Arvind ; Pingitore, Gina M. ; Seldin, Daniel |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, S1, p. 3-20
|
| Subject: | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219661