Narrow search
Showing 1 - 10 of 51,245
Cover Image
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M. - In: Journal of retailing 100 (2024) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Cover Image
The strategic positioning of store brands in retailer-manufacturer bargaining
Scott Morton, Fiona; Zettelmeyer, Florian - 2000
Persistent link: https://www.econbiz.de/10001484002
Cover Image
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
Cover Image
Brand strength : building and testing models based on experiential information
Walser, Martin G. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Cover Image
Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.
Persistent link: https://www.econbiz.de/10003755018
Cover Image
Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Cover Image
Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay; Trapp, Paul; Pinar, Musa; Gulsoy, Tanses; … - In: Journal of marketing theory and practice 25 (2017) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10011654467
Cover Image
Marken in der internationalen Rechnungslegung : Auswirkungen von Bilanzierung und Bewertung nach IAS/IFRS und US-GAAP
Bialas, Alexander A. - 2005
hochaktuellen, in Europa, speziell Deutschland, noch jungen Thematik generiert Alexander Bialas bedeutende Erkenntnisse und schafft …
Persistent link: https://www.econbiz.de/10002604557
Cover Image
Bilanzierung von Marken nach HGB, DRS, IFRS und US-GAAP
Gerpott, Torsten J.; Thomas, Sandra E. - In: Der Betrieb 57 (2004) 47, pp. 2485 - 2494
Persistent link: https://www.econbiz.de/10002432681
Cover Image
Marken in Jahresabschluß und Lagebericht
Gathen, Andreas von der - 2001
Persistent link: https://www.econbiz.de/10001575148