Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on … behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … customers in two out of five segments. -- Context effects ; categorization ; brand choice models ; new brand introduction …

; cigarette brands do exhibit comparatively high loyalty metrics in the context of other consumer categories, with 12-month brand … the brand penetration-brand loyalty correlation is only around 0.30 on average; While buyers indeed exhibit high loyalty … a given brand are on average more likely to purchase another large cigarette brand than another small brand; several …