Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Year of publication: |
[2021]
|
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Authors: | Bronnenberg, Bart ; Dubé, Jean-Pierre ; Joo, Joonhwi |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | USA | United States | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Marktstruktur | Market structure | Junge Erwachsene | Young adults |
Extent: | 1 Online-Ressource (54 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 9, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3761978 [DOI] |
Classification: | D12 - Consumer Economics: Empirical Analysis ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J., (2021)
-
Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J., (2021)
-
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J., (2021)
- More ...
-
Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J., (2022)
-
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J., (2021)
-
Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J., (2021)
- More ...