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Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
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Using financial analysis to assess brand equity
Isberg, Steven C.; Pitta, Dennis - In: The journal of product & brand management 22 (2013) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
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Brand equity and the Covid-19 stock market crash : evidence from US listed firms
Huang, Yuxuan; Yang, Shenggang; Zhu, Qi - In: Finance research letters 43 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10014632280
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468
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Hostile takeovers : issues in public and corporate policy
McKee, David L. (ed.) - 1989 - 1. [print.]
Persistent link: https://www.econbiz.de/10000783902
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Creating value from mergers and acquisitions : the challenges
Sudarsanam, Sudi; Sudarsanam, P. Sudi - 2010 - 2nd ed.
Persistent link: https://www.econbiz.de/10003917427
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Mergers & acquisitions from A to Z
Sherman, Andrew J. - 2011 - 3rd ed.
"The power your company can generate in concert with another is immense. But mergers and acquisitions are incredibly complicated, involving issues ranging from valuation and deal structure to tax and securities laws. And things have only gotten more complicated in the increasingly global,...
Persistent link: https://www.econbiz.de/10008697360
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Art of distressed M&A : buying, selling, and financing troubled and insolvent companies
Nesvold, H. Peter; Anapolsky, Jeffrey M.; Lajoux, … - 2011
Persistent link: https://www.econbiz.de/10008648614
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M & A titans : the pioneers who shaped Wall Street's mergers and acquisitions industry
Cole, Brett - 2008
Persistent link: https://www.econbiz.de/10003684239