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A psychometric assessment of the businessweek, US news & world report, and financial times rankings of business schools’ MBA programs

Iacobucci, Dawn - In: Journal of marketing education : JME 35 (2013) 3, pp. 204-219

Persistent link: https://www.econbiz.de/10010210099

A chronology of health care marketing research

Iacobucci, Dawn - 2019

Persistent link: https://www.econbiz.de/10012171435

Channel management: structure, governance, and relationship management

Anderson, Erin; Coughlan, Anne T. - In: Handbook of marketing, (pp. 223-247). 2006

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How firm strategies impact size of partner-based retail networks : evidence from franchising

Kacker, Manish; Dant, Rajiv P.; Emerson, Jamie; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 2, pp. 506-531

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An empirical analysis of sales-force compensation plans

Coughlan, Anne T. - In: The journal of business : B 65 (1992) 1, pp. 93-121

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The strategic role of outlet mall retailing

Coughlan, Anne T. (contributor); … - 2002 - [Elektronische Ressource], rev. version of 99/43/MKT

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Kellogg on marketing

Iacobucci, Dawn (ed.) - J. L. Kellogg Graduate School of Management - 2001

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Marketing research : methodological foundations

Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - 10. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003846567

A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs

Iacobucci, Dawn - 2014

This research investigates the reliability and validity of three major publications' rankings of MBA programs. Each set of rankings showed reasonable consistency over time, both at the level of the overall rankings and for most of the facets from which the rankings are derived. Each set of...

Persistent link: https://www.econbiz.de/10013050533

Reflections of eminent marketing scholars

Iacobucci, Dawn - 2022

Persistent link: https://www.econbiz.de/10013175776