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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
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Ideator expertise and cocreator inputs in crowdsourcing-based new product development
Zhu, John Jianjun; Li, Stella Yiyan; Andrews, Michelle - In: The journal of product innovation management : an … 34 (2017) 5, pp. 598-616
Persistent link: https://www.econbiz.de/10011803472
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.; Fang, Zheng; Fong, Nathan M.; … - 2016
Persistent link: https://www.econbiz.de/10011454985
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Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming; Homburg, Christian; Wieseke, Jan - 2009
Persistent link: https://www.econbiz.de/10003932795
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"Good" companies launch more new products
Luo, Xueming; Du, Shuili - In: Harvard business review : HBR 90 (2012) 4, pp. 28
Persistent link: https://www.econbiz.de/10009537559
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Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming; Homburg, Christian; Wieseke, Jan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
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Neglected outcomes of customer satisfaction
Homburg, Christian; Luo, Xueming - 2006
Persistent link: https://www.econbiz.de/10003387299
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Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming; Zhang, Yuchi; Zeng, Fue; Qu, Zhe - In: MIS quarterly 44 (2020) 2, pp. 957-982
Persistent link: https://www.econbiz.de/10012261989