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Germany
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Relationship marketing
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Customer satisfaction
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fsQCA
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Unternehmenskooperation
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Leischnig, Alexander
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Ahuvia, Aaron
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Geigenmüller, Anja
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Henneberg, Stephan
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Kasper-Brauer, Kati
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Journal of business research : JBR
2
Consumer brand relationships : meaning, measuring, managing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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When does alliance proactiveness matter to market performance? : a comparative case analysis
Leischnig, Alexander
;
Geigenmüller, Anja
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011942241
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2
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Net versus combinatory effects of firm and industry antecedents of sales growth
Leischnig, Alexander
;
Henneberg, Stephan
;
Thornton, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3576-3583
Persistent link: https://www.econbiz.de/10011515173
Saved in:
4
How to sell in diverse markets : a two-level approach to industry factors and selling factors for explaining firm profitability
Leischnig, Alexander
;
Kasper-Brauer, Kati
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1307-1313
Persistent link: https://www.econbiz.de/10011446654
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