When does alliance proactiveness matter to market performance? : a comparative case analysis
Alexander Leischnig, Anja Geigenmüller
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Leischnig, Alexander ; Geigenmüller, Anja |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 74.2018, p. 79-88
|
| Subject: | Alliance proactiveness | Market performance | Technology transfer | fsQCA | Technologietransfer | Unternehmenserfolg | Firm performance | USA | United States | Strategische Allianz | Strategic alliance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.09.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011942241