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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Freie Berufe und Werbung : eine kritische Analyse des Werbeverbotes für Rechtsanwälte in der Bundesrepublik Deutschland
Meyer, Anton - 1992 - 2. Aufl
Persistent link: https://www.econbiz.de/10000918783
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
Persistent link: https://www.econbiz.de/10011540397
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The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian - 2015
Persistent link: https://www.econbiz.de/10011309230
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Advertising worldwide : advertising conditions in selected countries
Kloss, Ingomar (ed.); Abé, Makoto (contributor) - 2001
Persistent link: https://www.econbiz.de/10001520253
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794