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Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem; Merdin, Ezgi; Gorgulu, Vehbi - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 175-185
Persistent link: https://www.econbiz.de/10011477202