Recommendation matters : how does your social capital engage you in eWOM?
Year of publication: |
2022
|
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Authors: | Baykal, Bilge ; Hesapci Karaca, Özlem |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 7, p. 691-707
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Subject: | EWOM | Social capital | Social network culture | Social network sites | Sozialkapital | Soziales Netzwerk | Social network | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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