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A Comparative Analysis of the...
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United States
Beziehungsmarketing
6
Relationship marketing
6
India
4
Brand management
3
Consumer behaviour
3
Customer integration
3
Indien
3
Konsumentenverhalten
3
Kundenintegration
3
Markenführung
3
Celebrity endorsement
2
Celebrity-Werbung
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
Firm performance
2
Kundenwert
2
Leistungsmotivation
2
USA
2
Unternehmenserfolg
2
Work motivation
2
celebrity endorser
2
economic growth
2
national culture
2
sponsorship
2
sports marketing
2
Advertising effects
1
Arbeitsgruppe
1
Athletes
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Competitive advantage
1
Corporate disclosure
1
Corporate reputation
1
Customer engagement
1
Customer satisfaction
1
Customer-company relationships
1
Economic crisis
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English
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Kumar, V.
2
Pansari, Anita
2
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Handbook of research on customer equity in marketing
1
Journal of international marketing
1
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ECONIS (ZBW)
2
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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
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Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
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