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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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Is your church "liked" on Facebook? : social media use of Christian congregations in the United States
Lee, Young-Joo - In: Nonprofit management & leadership 28 (2018) 3, pp. 383-398
Persistent link: https://www.econbiz.de/10011969448
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Digital analytics for marketing
Sponder, Marshall; Khan, Gohar F. - 2018
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party...
Persistent link: https://www.econbiz.de/10011712008
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social …
Persistent link: https://www.econbiz.de/10008700030
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
Amos, James; Emerson, B. J. - 2013
Persistent link: https://www.econbiz.de/10009673518
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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Twitter and politics : evidence from the US presidential elections 2016
Buccoliero, Luca; Bellio, Elena; Crestini, Giulia; … - In: Journal of marketing communications 26 (2020) 1, pp. 88-114
Persistent link: https://www.econbiz.de/10012203390
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Commentary: much ado about something else : Donald Trump, the US stock market, and the public interest ethics of social media communication
Gori, Leonella; Sacco, Pier Luigi; Teti, Emanuele; … - In: International journal of business communication : IJBC … 61 (2024) 2, pp. 452-483
Persistent link: https://www.econbiz.de/10014635520
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Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya; Watt, James - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 150-175
Persistent link: https://www.econbiz.de/10003781049