Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Year of publication: |
2008
|
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Authors: | Nambisan, Priya ; Watt, James |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 2, p. 150-175
|
Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | USA | United States |
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