Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Priya Nambisan; James Watt
| Year of publication: |
2008
|
|---|---|
| Authors: | Nambisan, Priya ; Watt, James |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 2, p. 150-175
|
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781049