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United States
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4
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Journal of advertising research
14
Working paper / National Bureau of Economic Research, Inc.
9
Journal of organizational behavior management
7
International journal of sport management and marketing : IJSMM
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
Journal of business communication : JBC
5
The Routledge handbook of strategic communication
5
Discussion paper / Centre for Economic Policy Research
4
Leadership & organization development journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Handbook of risk and crisis communication
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3
Political marketing in the United States
3
Public administration review : PAR
3
SpringerLink / Bücher
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
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3
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2
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E-collaboration ; Vol. 2
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Elgar introductions to management and organization theory
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HEC Paris research paper series
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ECONIS (ZBW)
620
USB Cologne (EcoSocSci)
10
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1
The clients of special events and specific marketing communication
Barbu, Florentina-Simona
;
Maxim, Olga-Irina
- In:
Journal of economics and business research
20
(
2014
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10010440704
Saved in:
2
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc
;
Peeters, Leo
;
VanDriessen, Wim
-
1994
Persistent link: https://www.econbiz.de/10000588639
Saved in:
3
Towards a reference process model for event management
Thomas, Oliver
;
Hermes, Bettina
;
Loos, Peter
- In:
Business process management workshops : BPM 2007 …
,
(pp. 443-454)
.
2008
Persistent link: https://www.econbiz.de/10003729651
Saved in:
4
Measuring event risk
Nyberg, Peter
;
Wilhelmsson, Anders
- In:
Journal of financial econometrics : official journal of …
7
(
2009
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10003884188
Saved in:
5
Benefit segmentation of visitors to a rural community-based festival
Li, Mimi
;
Huang, Zhuowei
;
Cai, Liping A.
- In:
Journal of travel and tourism marketing
26
(
2009
)
5/6
,
pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
Saved in:
6
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
7
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
8
Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.
;
Carbone, Lewis P.
;
Goan, Suzie
- In:
Memorable customer experiences : a research anthology
,
(pp. 177-193)
.
2009
Persistent link: https://www.econbiz.de/10003902758
Saved in:
9
Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel
Weinberg, Peter
;
Diehl, Sandra
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 245-273)
.
2006
Persistent link: https://www.econbiz.de/10003415952
Saved in:
10
A model of community-based festival image
Huang, Joy Zhuowei
;
Li, Mimi
;
Cai, Liping A.
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 254-260
Persistent link: https://www.econbiz.de/10003971421
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