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A resource-based view of the small firm
Runyan, Rodney C.; Huddleston, Patricia; Swinney, Jane L. - In: Qualitative market research : an international journal 10 (2007) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10003739522
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The role of market embeddedness in market scanning and marketing competence
Frazier, Barbara J.; Huddleston, Patricia - In: Journal of small business and entrepreneurship : JSBE ; … 22 (2009) 2, pp. 165-180
Persistent link: https://www.econbiz.de/10003894775
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The relationships of social capital to downtown and retailer performance : do tourists towns differ from nontourist towns?
Dröge, Cornelia; Huddleston, Patricia; Runyan, Rodney C. - In: Tourism analysis : an interdisciplinary tourism & … 16 (2011) 5, pp. 557-570
Persistent link: https://www.econbiz.de/10009500327
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Antecedents of specialty food store loyalty
Zhao, Jing; Huddleston, Patricia - In: The international review of retail, distribution and … 22 (2012) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10009548107
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A comparison of four strategies to promote fair trade products
Chen, Shih-Mei; Huddleston, Patricia - In: International journal of retail & distribution management 37 (2009) 4, pp. 336-345
Persistent link: https://www.econbiz.de/10009522002
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Financial constraints and financing decision in cross-border mergers & acquisitions : evidence from the U.S. retail sector
Li, Jie; Huddleston, Patricia; Good, Linda - In: The international review of retail, distribution and … 31 (2021) 4, pp. 411-431
Persistent link: https://www.econbiz.de/10012609703
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Conducting field research in retail stores : a meandering path to a successful research project
Minahan, Stella Marie; Huddleston, Patricia; Behe, Bridget - In: The international review of retail, distribution and … 23 (2013) 2, pp. 189-203
Persistent link: https://www.econbiz.de/10009743690
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797