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Protecting the Brand : Busting...
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United States
Brand management
17,575
Markenführung
17,161
Markenartikel
9,194
Consumer behaviour
8,417
Konsumentenverhalten
8,378
Brand
8,154
Markenimage
7,492
Brand image
7,386
Relationship marketing
2,727
Beziehungsmarketing
2,724
Markenpolitik
2,232
Social Web
1,873
Social web
1,870
Deutschland
1,691
Online-Marketing
1,652
Internet marketing
1,627
Marketingmanagement
1,550
Marketing management
1,536
Germany
1,402
Werbewirkung
1,258
Advertising effects
1,238
Theorie
1,237
Theory
1,227
Marketing
1,094
Luxury goods
989
Luxusgüter
987
USA
952
Werbung
952
Advertising
885
Handelsmarke
801
Einzelhandel
781
Retail trade
758
Store brand
751
Brand loyalty
715
Corporate reputation
698
Firmenimage
698
Customer satisfaction
683
Internationales Marketing
673
Kundenzufriedenheit
673
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69
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Article
679
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241
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3
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570
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570
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106
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106
Graue Literatur
78
Non-commercial literature
78
Arbeitspapier
65
Working Paper
65
Case study
39
Fallstudie
39
Hochschulschrift
27
Collection of articles of several authors
25
Sammelwerk
25
Thesis
23
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12
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12
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4
Guidebook
4
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4
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4
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4
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2
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2
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2
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2
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2
Firmeninformation
2
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2
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2
Konferenzschrift
2
No longer published / No longer aquired
2
Fallstudiensammlung
1
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1
Glossary included
1
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1
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1
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1
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1
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English
883
German
41
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1
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Bronnenberg, Bart J.
9
Burke, Marshall
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Dubé, Jean-Pierre
7
Gould, Carlos F.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Goldschlag, Nathan
5
Joo, Joonhwi
5
Myers, Amanda
5
Childs, Marissa
4
Christodoulides, George
4
Flynn, Leisa Reinecke
4
Holmes, Thomas P.
4
Keller, Kevin Lane
4
Laroche, Michel
4
Li, Jessica
4
Markowitz, Sara
4
Petty, Ross D.
4
Prestemon, Jeffrey P.
4
Wara, Michael
4
Abt, Karen L.
3
Bardhi, Fleura
3
Barsky, Robert B.
3
Bell, Sandra
3
Bennett, Gregg
3
Berndt, Ernst R.
3
Boomhower, Judson
3
Burney, Jennifer
3
Chintagunta, Pradeep K.
3
Dafny, Leemore S.
3
Dahlhoff, Denise
3
Dawes, John
3
Dimofte, Claudiu V.
3
Driscoll, Anne
3
Dutta, Shantanu
3
Foscht, Thomas
3
Fournier, Susan
3
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National Bureau of Economic Research
14
Chambre de commerce et d'industrie de Paris
2
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
European University Institute / Department of Economics
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Irving B. Harris Graduate School of Public Policy Studies
1
NetLibrary, Inc
1
OECD
1
Practising Law Institute <New York, NY>
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States Trademark Association
1
University College of Swansea / Centre for Development Studies
1
Universiṭat Bar-Ilan / Department of Economics
1
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Published in...
All
The journal of brand management : an international journal
34
The journal of product & brand management
20
NBER working paper series
16
Working paper / National Bureau of Economic Research, Inc.
15
Journal of business research : JBR
14
Journal of advertising research
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Harvard business review : HBR
7
Journal of international marketing
7
Journal of marketing theory and practice
7
Marketing letters : a journal of research in marketing
7
Psychology & marketing
7
Report / Marketing Science Institute
7
The IUP journal of brand management : IJBRM
7
The Trademark reporter
7
Tourism management : research, policies, practice
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of marketing for higher education
6
MSI reports : working paper series
6
Report / Marketing Science Institute / Marketing Science Institute
6
Corporate reputation review : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
International journal of sport management and marketing : IJSMM
5
Journal of economics & management strategy : JEMS
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
The journal of consumer marketing
5
American journal of agricultural economics
4
Business horizons
4
Journal of fashion marketing and management
4
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Source
All
ECONIS (ZBW)
921
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
923
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Twenty-one years of the Journal of
Brand
Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
3
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
4
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
5
Trademarks and
brand
management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
6
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
7
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
8
Feedback Stackelberg equilibrium strategies when the private label competes with the national
brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
9
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B.
-
2008
Persistent link: https://www.econbiz.de/10003788693
Saved in:
10
Branding and
brand
management : integration and innovation
Mlodzik, Paul
- In:
The IABC handbook of organizational communication : a …
,
(pp. 400-413)
.
2006
Persistent link: https://www.econbiz.de/10003347080
Saved in:
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