"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a … comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and … research of more than 50 top scholars, the book provides a starting point for developing crisis communication as a distinctive …

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability …