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The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
2
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
3
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
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4
A dynamic model of sponsored search advertising
Yao, Song
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 447-468
Persistent link: https://www.econbiz.de/10009160794
Saved in:
5
The competitive effects of entry : evidence from supercenter expansion
Arcidiacono, Peter
;
Ellickson, Paul B.
;
Mela, Carl F.
; …
- In:
American economic journal : a journal of the American …
12
(
2020
)
3
,
pp. 175-206
Persistent link: https://www.econbiz.de/10012422246
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