Do digital video recorders influence sales?
Year of publication: |
2010
|
---|---|
Authors: | Bronnenberg, Bart J. ; Dubé, Jean-Pierre ; Mela, Carl F. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 998-1010
|
Subject: | Digitaler Rundfunk | Digital broadcast | Videogerät | Home video product | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | USA | United States |
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