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Paris to New York : the transatlantic fashion industry in the twentieth century
Pouillard, Véronique - 2021
The early internationalization of haute couture -- Branding haute couture -- Dressing for crisis -- Fashion in World … War II -- Global haute couture -- One world of fashion -- End of the century. … groundwork of today's international fashion industry. Véronique Pouillard tells the story of the fashion business as a …
Persistent link: https://www.econbiz.de/10012321043
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Launching a youth apparel brand : Jonathan West New York
Taran, Zina; Rosetti, Joe; Dombroski, Ed - In: Brand research : [an outcome of the second …, (pp. 115-123). 2009
Persistent link: https://www.econbiz.de/10009623339
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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: The journal of product & brand management 24 (2015) 5, pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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The object of labor : art, cloth, and cultural production
Livingstone, Joan (ed.); Ploof, John (ed.) - 2007
Persistent link: https://www.econbiz.de/10003367597
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Die Hochschulmarke : ein Konzept für deutsche Universitäten
Gerhard, Julia - 2004 - 1. Aufl.
Mitarbeiter, Marketing- und Kommunikationsabteilungen und Zulassungsbüros. Medien- und PR-Agenturen finden wertvolle Hinweise auf …
Persistent link: https://www.econbiz.de/10002259691
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Merchandise planning models for fashion retailing
Rajaram, Kumar - In: Supply chain analysis : a handbook on the interaction …, (pp. 105-145). 2008
Persistent link: https://www.econbiz.de/10003620471
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The business of fashion : designing, manufacturing, and marketing
Burns, Leslie Davis; Mullet, Kathy K.; Bryant, Nancy O. - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10009384415
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Factors affecting consumer acquisition of secondhand clothing in the USA
Norum, Pamela S.; Norton, Marjorie J. T. - In: Journal of fashion marketing and management 21 (2017) 2, pp. 206-218
Persistent link: https://www.econbiz.de/10011661975
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American flannel : how a band of entrepreneurs are bringing the art and business of making clothes back home
Kurutz, Steven - 2024
Persistent link: https://www.econbiz.de/10014370311