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United States
Brand management
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Markenführung
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Markenartikel
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Brand
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Brand image
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Consumer behaviour
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Brands
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United Kingdom
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Advertising effects
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Firmenimage
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International marketing
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Produktmanagement
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De Chernatony, Leslie
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Segal-Horn, Susan
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Brand management ; Vol. 4
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The criteria for successful services brands
De Chernatony, Leslie
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Segal-Horn, Susan
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2010
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