Internalising a brand across cultures: the case of IKEA
Year of publication: |
2011
|
---|---|
Authors: | Tarnovskaya, Veronika V. ; de Chernatony, Leslie |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 39.2011, 8, p. 598-618
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retailers | Brand identity | Brand internalization | Employees | Sense making | China | Russia |
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