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Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
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International marketing : planning and practice
Samli, A. Coskun - 1993
Persistent link: https://www.econbiz.de/10013467296
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The effects of performance, environmental uncertainty and relational norms on customer commitments to suppliers over the duration of customer-supplier relationships
Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: International journal of management and decision making … 9 (2008) 6, pp. 660-685
Persistent link: https://www.econbiz.de/10003793621
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An exploratory study of factors associated with customer perceptions of paying above and below market prices
Fink, Robert C.; Hatten, Kenneth J.; James, William L. - In: International journal of revenue management : IJRM 4 (2010) 1, pp. 69-91
Persistent link: https://www.econbiz.de/10003928266
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An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers
Fink, Robert C.; James, William L.; Hatten, Kenneth J. - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10003830414
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Control & prediction : reexamining the 2008-2009 US banking crisis
Hatten, Kenneth J.; Keeler, James P.; James, William Lowell - In: Athens journal of business & economics : AJBE 4 (2018) 4, pp. 351-374
Persistent link: https://www.econbiz.de/10011943562