Product and Promotion Transfers in Consumer Goods Multinationals
Year of publication: |
1991
|
---|---|
Authors: | Hill, John S. ; James, William L. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 8.1991, 2
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer goods | Multinationals | International marketing | Promotion | Product mix |
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