Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Creating a culture of innovati...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Product management
8
Consumer behaviour
7
China
4
Consumer marketing
4
Marketing
4
USA
4
Market segmentation
3
Relationship marketing
3
Age group
2
Altersgruppe
2
Brand management
2
Brands
2
Cluster analysis
2
Dienstleistungsqualität
2
Disadvantaged groups
2
Engagement
2
Entrepreneurship
2
Firm performance
2
Health services
2
International marketing
2
Internet
2
Market research
2
Marketing management
2
Marketing strategy
2
Marketingmanagement
2
Millennials
2
Privacy
2
Product development
2
Relational models
2
Relationship
2
Service quality
2
Unternehmenserfolg
2
Value chain
2
Analysis of variance
1
Beziehungsmarketing
1
Brand equity
1
Brand extensions
1
Brand image
1
Business formation
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Pitta, Dennis A.
3
Kaltcheva, Velitchka D.
1
Lingelbach, David
1
Patino, Anthony
1
Richardson, Lee
1
Smith, Darlene Brannigan
1
Published in...
All
International business and economics research journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product strategy in harsh economic times: Subway
Pitta, Dennis A.
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
Saved in:
2
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan
;
Pitta, Dennis A.
;
Richardson, Lee
- In:
International business and economics research journal
6
(
2007
)
12
,
pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
Saved in:
3
Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
