Product strategy in harsh economic times: Subway
Dennis A. Pitta
| Year of publication: |
2010
|
|---|---|
| Authors: | Pitta, Dennis A. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 2, p. 131-134
|
| Subject: | Schnellgastronomie | Fast-food industry | Franchising | Produktmanagement | Product management | Niedrigpreisstrategie | Low-cost strategy | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993637