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Werbestrategie gilt das Cause-Related-Marketing, das dem Kunden die Unterstützung eines sozialen Zwecks durch eine an den Produktkauf …
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"This book is a business history of a transnational Japanese pharmaceutical company in the early twentieth century, Hoshi Pharmaceuticals, and a commodity history of its involvement in opium, quinine, and consumer medicines in both Japan and its expanding empire."
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Current sustainability and CSR (Corporate Social Responsibility) research is well advanced in terms of the integration of ecological issues into business management. However, the exploration of strategic approaches to tackle the social dimension of sustainability has been largely neglected. This...
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