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Purpose : the starting point of great companies
Mourkogiannis, Nikos - 2006
Persistent link: https://www.econbiz.de/10004456327
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Global strategy : creating and sustaining advantage across borders
Inkpen, Andrew C.; Ramaswamy, Kannan - 2006
Persistent link: https://www.econbiz.de/10004485335
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004514055
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The keystone advantage : what the new dynamics of business ecosystems mean for strategy, innovation and sustainability
Iansiti, Marco; Levien, Roy - 2004
Persistent link: https://www.econbiz.de/10004549538
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The Financial Times guide to strategy : how to create and deliver a useful strategy
Koch, Richard - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004604697
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Strategic reputation risk management
Larkin, Judy - 2003
Persistent link: https://www.econbiz.de/10004713853
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Strategy and organization : realizing strategic management
Heracleous, Loizos - 2003
Persistent link: https://www.econbiz.de/10004726505
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The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004799811
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The resilient enterprise : overcoming vulnerability for competitive advantage
Sheffi, Yosef - 2005
Persistent link: https://www.econbiz.de/10004845843
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Kellogg on strategy : concepts, tools, and frameworks for practitioners
Dranove, David; Marciano, Sonia - 2005
Persistent link: https://www.econbiz.de/10004857603