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Unternehmenserfolg
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Total market orientation, business performance, and innovation
Narver, John C.
;
Slater, Stanley F.
;
MacLachlan, Douglas L.
-
2000
Persistent link: https://www.econbiz.de/10001578439
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2
The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836621
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos
;
Balabanis, George
;
Robson, Matthew J.
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
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