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~subject:"Unternehmenserfolg"
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Strategisches Marketing : ein...
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Unternehmenserfolg
Marketingmanagement
17,139
Marketing management
16,548
Marketing
3,560
Consumer behaviour
2,780
Konsumentenverhalten
2,773
Theorie
2,527
Theory
2,524
Relationship marketing
1,938
Beziehungsmarketing
1,930
Deutschland
1,924
Germany
1,851
Automotive market
1,703
Kfz-Markt
1,702
USA
1,588
United States
1,544
Brand management
1,411
Markenführung
1,403
Online-Marketing
1,192
Internet marketing
1,152
Strategisches Management
1,144
Firm performance
1,037
Strategic management
895
Innovation
890
KMU
778
SME
778
Internationales Marketing
773
International marketing
757
Marktforschung
748
Social Web
701
Social web
701
Kfz-Industrie
676
Automotive industry
675
Werbung
669
Markenimage
642
Market research
639
Brand image
637
Advertising
620
Marketing theory
566
Marketingtheorie
556
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149
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Article
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865
Aufsatz in Zeitschrift
865
Aufsatz im Buch
46
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46
Graue Literatur
13
Hochschulschrift
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9
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7
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7
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5
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2
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Amtsdruckschrift
1
Elektronischer Datenträger
1
Government document
1
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1
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1
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1
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English
1,013
German
24
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1
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Laukkanen, Tommi
8
O'Cass, Aron
8
Brettel, Malte
7
Morgan, Neil A.
7
Bodlaj, Mateja
5
Boso, Nathaniel
5
Gnizy, Itzhak
5
Hirvonen, Saku
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Cadogan, John W.
4
Crick, Dave
4
Didonet, Simone Regina
4
Engelen, Andreas
4
Frösén, Johanna
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Ke, Weiling
4
Khan, Huda
4
Liu, Hefu
4
Mahmoud, Mahmoud Abdulai
4
Morgan, Robert
4
Soewarno, Noorlailie
4
Spillan, John E.
4
Tjahjadi, Bambang
4
Wong, Ho Yin
4
Aghazadeh, Hashem
3
Anabila, Peter
3
Asseraf, Yoel
3
Barnes, Bradley R.
3
Blankson, Charles
3
Chahal, Hardeep
3
Chen, Yang
3
Chung, Henry F. L.
3
Crick, James M.
3
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Verlag Dr. Kovač
2
IGI Global
1
Melbourne Business School
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RWTH Aachen
1
Renessans Kapital <Moskau>
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Springer Fachmedien Wiesbaden
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
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Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of strategic marketing
31
The journal of business & industrial marketing
19
Cogent business & management
16
International marketing review
15
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
Journal of the Academy of Marketing Science
12
European journal of marketing : EJM
10
Marketing intelligence & planning
10
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Journal of marketing management : MM
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of business innovation and research : IJBIR
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
4
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ECONIS (ZBW)
1,041
USB Cologne (EcoSocSci)
1
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1
The Russian automotive sector: live and let die
Zagvozdina, Natasha
;
Tskhovrebov, Victor
-
2003
Persistent link: https://www.econbiz.de/10001880360
Saved in:
2
Kundenwertanalysen im Beziehungsmarketing : theoretische Grundlegung und Ergebnisse einer empirischen Studie im Automobilbereich
Cornelsen, Jens
-
2000
Persistent link: https://www.econbiz.de/10013429938
Saved in:
3
Market orientation and firm size : an empirical examination in UK subsidiaries
Liu, Hong
-
1993
Persistent link: https://www.econbiz.de/10000857568
Saved in:
4
Market orientation and business performance : an analysis of panel data
Narver, John C.
;
Jacobson, Robert
;
Slater, Stanley F.
-
1993
Persistent link: https://www.econbiz.de/10000877330
Saved in:
5
Handbook of marketing
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
ed.
)
-
2006
-
Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
Saved in:
6
Telemarketing in action : a handbook of marketing and sales applications
Stevens, Michael
-
1995
Persistent link: https://www.econbiz.de/10000542114
Saved in:
7
Was man an der Harvard Business School nicht lernt
McCormack, Mark H.
-
1985
Persistent link: https://www.econbiz.de/10000092283
Saved in:
8
The effects of relational channel exchange on the small firm : a conceptual framework
Barringer, Bruce R.
-
2008
Persistent link: https://www.econbiz.de/10003727177
Saved in:
9
Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin
;
Li, Julie Juan
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003766118
Saved in:
10
The marketing audit and organizational performance : an empirical profiling
Taghian, Mehdi
;
Shaw, Robin N.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 341-349
Persistent link: https://www.econbiz.de/10003766177
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