Narrow search
Showing 1 - 10 of 1,159
Cover Image
Surviving with paranoia through green and clean marketing in Indian FMCG sector
Bidyarthi, H. M. Jha; Dande, Mayur A.; Kuchar, P. M.; … - In: International journal of business performance management 14 (2013) 4, pp. 386-395
Persistent link: https://www.econbiz.de/10009789950
Cover Image
A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
Cover Image
Belohnungen für Online Reviews : unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz
Grötschel, Ann-Kathrin - 2019
Persistent link: https://www.econbiz.de/10012051524
Cover Image
Belohnungen für Online Reviews : Unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz
Grötschel, Ann-Kathrin - 2019
Auf Basis sozialpsychologischer Theorien leitet Ann-Kathrin Grötschel Hypothesen zu den Wirkungen von Belohnungsangeboten für das Verfassen von Online Reviews her. Die aufgestellten Hypothesen werden mit einer offenen Befragung und zwei experimentellen Studien empirisch überprüft. Die...
Persistent link: https://www.econbiz.de/10012402423
Cover Image
Competitive environmental analysis of firm performance in consumer goods industries
Moriarty, Mark M.; Sundararajan, Vasudevan - 1988
Persistent link: https://www.econbiz.de/10000770939
Cover Image
Die Stunde der Gewinner
Böhner, Ingo; Dellago, Verena; Gerszke, Konrad; … - In: Akzente (2009) 2, pp. 8-17
Persistent link: https://www.econbiz.de/10003871501
Cover Image
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony; Turner, Graham - In: From knowledge management to strategic competence : …, (pp. 77-93). 2006
Persistent link: https://www.econbiz.de/10003450281
Cover Image
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël; Tabatoni, Olivier - 2010
Persistent link: https://www.econbiz.de/10008669289
Cover Image
Causal relationship between working capital management and firm's profitability : empirical evidence from Indian FMCG firms
Bagchi, Bhaskar - In: International journal of business and globalisation : IJBG 12 (2014) 4, pp. 383-400
Persistent link: https://www.econbiz.de/10011288840
Cover Image
Do business and political ties differ in cultivating marketing channels for foreign and local firms in China?
Dong, Maggie Chuoyan; Li, Caroline Bingxin; Tse, David K. - In: Journal of international marketing 21 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009731375