Surviving with paranoia through green and clean marketing in Indian FMCG sector
H. M. Jha Bidyarthi, Mayur A. Dande, P. M. Kuchar, Milind L. Herode and Neelam Y. Kasliwal
| Year of publication: |
2013
|
|---|---|
| Authors: | Bidyarthi, H. M. Jha ; Dande, Mayur A. ; Kuchar, P. M. ; Herode, Milind L. ; Kasliwal, Neelam Y. |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 14.2013, 4, p. 386-395
|
| Subject: | fast moving consumer goods | sustainable marketing | business performance through green marketing | paranoid survival | India | Indien | Öko-Marketing | Green marketing | Unternehmenserfolg | Firm performance | Nachhaltige Entwicklung | Sustainable development | Konsumgüterindustrie | Consumer goods industry | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009789950