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Investigating the determinants and outcomes of market orientation : evidence from Bangladesh banks

Zebal, Mostaque Ahmed; Quazi, Ali - In: International journal of management and marketing … 4 (2011) 2, pp. 35-47

Persistent link: https://www.econbiz.de/10009383058

Investigating the Determinants and Outcomes of Market Orientation : Evidence from Bangladesh Banks

Zebal, Mostaque Ahmed - 2012

country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using … samples drawn from the private banking sector in Bangladesh. The study revealed support for the validity of the MARKOR scale … when applied to Bangladesh. Stepwise regression and univariate test were performed for searching the answer for the …

Persistent link: https://www.econbiz.de/10013113720

Resources and small firm financial and non-financial growth : empirical evidences from Bangladesh

Hossain, Md. Mosharref - In: Bank parikrama : a journal of banking & finance : … 44 (2019) 1/2, pp. 72-107

Persistent link: https://www.econbiz.de/10012425909

Finanzierung von Kleinunternehmen in Entwicklungsländern : eine institutionenökonomische Analyse am Beispiel der Grameen Bank

Steiner, Susan - 2005

Persistent link: https://www.econbiz.de/10013441087

Is your company marketing oriented?

Canning, Gordon - In: Journal of business strategy 9 (1988) 3, pp. 34-36

Persistent link: https://www.econbiz.de/10003508419

Performance in B2B sales : an explanation of how channel management and communication influence a firm's performance

Maier, Günther - In: Naše gospodarstvo : NG 67 (2021) 3, pp. 38-48

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical media and channel selection to create more information, but does this lead to a better performance of a firm? Research on the impact of different marketing channels in the industry...

Persistent link: https://www.econbiz.de/10012664721