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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity

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Frugal innovation and the new product development process : insights from Indonesia

Cadeddu, Stephanie B. M. - 2019

Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1 Base-of-the-pyramid markets and the need for frugal innovation; 2 Critical reflections on the state of innovation research; 3 Mapping NPDP for frugal innovation; 4 Prime Cookstoves: cooking...