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Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
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This study aims to see how competitive strategies are measured by price premium capability and asset utilization efficiency of company performance measured by net profit margin with supply chain management as a moderating variable. The results showed that the competitive strategy had a positive...
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The main objective of this research is to propose a conceptual model, with the view of assess ing the link between size, age, market orientation and performance. We have chosen the foodprocessing small businesses as our empirical field of application. An important number of smallenterprises were...
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