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A suggested typology of Greek upscale hotels based on their MrkIS : implications for hotels' overall effectiveness
Chatzipanagiotou, Kalliopi C.; Coritos, Christos D. - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1576-1611
Persistent link: https://www.econbiz.de/10008773211
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Internal marketing impact on business performance in a retail context
Panigyrakis, George G.; Theodoridis, Prokopis K. - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 600-628
Persistent link: https://www.econbiz.de/10009521970
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Internal marketing, market orientation and organisational performance : the mythological triangle in a retail context
Theodoridis, Prokopis K.; Panigyrakis, George S. - In: European retail research 24 (2010) 2, pp. 33-67
Persistent link: https://www.econbiz.de/10008760378