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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Firm performance
10
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9
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Marketingmanagement
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Ambidexterity
7
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Salespeople
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Verkauf
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Betriebsklima
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Brand awareness
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Consumer behaviour
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Dienstleistungsqualität
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Sok, Phyra
7
O'Cass, Aron
4
DeLuca, Luigi M.
3
Snell, Lan
2
Sok, Keo Mony
2
Appio, Francesco P.
1
Cillo, Paola
1
Danaher, Tracey S.
1
Heirati, Nima
1
Lee, Wai Jin
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Martini, Antonella
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Maruyama, Masahiro
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Mathews, Shane W.
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Morgan, Robert
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Paladino, Angela
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Perks, Keith J.
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Saeed, Saadat
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Sakurai, Yuka
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Troilo, Gabriele
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Yousafzai, Shumaila
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service theory and practice : JSTP
2
Australasian marketing journal
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
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Journal of strategic marketing
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ECONIS (ZBW)
10
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1
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
2
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
3
Market information approaches, product innovativeness, and firm performance : an empirical study in the fashion industry
Cillo, Paola
;
DeLuca, Luigi M.
;
Troilo, Gabriele
- In:
Research policy : policy, management and economic …
39
(
2010
)
9
,
pp. 1242-1252
Persistent link: https://www.econbiz.de/10008798353
Saved in:
4
Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance
Saeed, Saadat
;
Yousafzai, Shumaila
;
Paladino, Angela
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011313557
Saved in:
5
Patent portfolio diversity and firm profitability : a question of specialization or diversification?
Appio, Francesco P.
;
DeLuca, Luigi M.
;
Morgan, Robert
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 255-267
Persistent link: https://www.econbiz.de/10012103270
Saved in:
6
Achieving growth-quality of work life ambidexterity in small firms
Snell, Lan
;
Sok, Phyra
;
Danaher, Tracey S.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
5
,
pp. 529-550
Persistent link: https://www.econbiz.de/10011417650
Saved in:
7
Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
Saved in:
8
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
9
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
10
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
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