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Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George; Seglah, Samuel Kingsford; Coffie, … - In: International journal of electronic marketing and … 15 (2024) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
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Experimentation and Performance in Advertising : An Observational Survey of Firm Practices on Facebook
Runge, Julian - 2020
It is widely assumed that firms experiment with their online advertising to identify more profitable approaches to then … increase their investment in more profitable advertising, increasing their overall performance. Generalizable evidence on the … are gleaned from firms' marketing and experimentation practices on a large online advertising platform and indicate that …
Persistent link: https://www.econbiz.de/10012833183
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective
Stiglbauer, Markus; Kühn, Anna-Lena; Häußinger, Christian - In: Problems and perspectives in management : PPM ; … 12 (2014) 2, pp. 34-42
Persistent link: https://www.econbiz.de/10010390271
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Effect on stakeholders' perception of CSR : analysis of information dynamics through social media
López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43
Persistent link: https://www.econbiz.de/10011518441
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The impact of corporate reputation and social media engagement on the sustainability of SMEs : perceptions of top managers and the owners
Dvorský, Ján; Bednarz, Joanna; Blajer-Gołębiewska, Anna - In: Equilibrium : quarterly journal of economics and … 18 (2023) 3, pp. 779-811
Persistent link: https://www.econbiz.de/10014430638
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Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias - 2019
-- Messenger Marketing & Recht: Datenschutzkonformer Einsatz von WhatsApp, Facebook Messenger & Co. -- Messenger in der Customer … WhatsApp, Facebook Messenger, Apple Business Chat & Co wächst seit Jahren kontinuierlich. Sie überflügelt global längst die … Nutzung von Social-Media-Kanälen wie Facebook, Twitter oder Snapchat. Auch traditionelle Kommunikationskanäle wie E-Mai oder …
Persistent link: https://www.econbiz.de/10012402248
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Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias - 2019
WhatsApp, Facebook Messenger, Apple Business Chat & Co wächst seit Jahren kontinuierlich. Sie überflügelt global längst die … Nutzung von Social-Media-Kanälen wie Facebook, Twitter oder Snapchat. Auch traditionelle Kommunikationskanäle wie E-Mai oder …
Persistent link: https://www.econbiz.de/10012027759
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Do social media matter? : initial empirical evidence
Du, Hui; Jiang, Wei - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 51-70
Persistent link: https://www.econbiz.de/10011341191