Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...

Governments in many countries have paid close attention to small enterprises because of their social and economic impacts. The role of the owner-manager in advancing the performance of their small business cannot be underestimated. The current study tests the influence of an owner-manager's big...