The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...

The focus of this research revolves around applying the dynamic capabilities (DC) considering technological, organizational, and environmental dimensions (TOE framework) to explore the digital transformation (DT) and innovation. The current literature has shown a limited focus on integrating DC...