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The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu; Hirvonen, Saku; Reijonen, Helen; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
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Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi; Tuominen, Sasu; Reijonen, Helen; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
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Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128
Persistent link: https://www.econbiz.de/10011774981
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi; Nagy, Gábor; Hirvonen, Saku; … - In: International marketing review 30 (2013) 6, pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
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Perception of success and its effect on small firm performance
Reijonen, Helen; Komppula, Raija - In: Journal of small business and enterprise development 14 (2007) 4, pp. 689-701
Persistent link: https://www.econbiz.de/10003725151
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, … - In: International marketing review 40 (2023) 3, pp. 479-496
Persistent link: https://www.econbiz.de/10014381217